One of the top social media trends of 2020 was giveaways, a marketing strategy that not only incentivises audiences to engage with an account but, if done properly, fosters word of mouth that can take brand visibility to tremendous heights. Listen to the audio here! Molly-Mae is the perfect example…

A brand strategy, when created and executed correctly, is guaranteed to grab your customers’ attention. However, social media has made it easy for a business to lose control of its brand. This can be avoided with some careful consideration. …

Post-lockdown has brought about a change in attitude towards money, with people (particularly freelancers and the self-employed) searching for ways to diversify their streams of income, in the name of financial security. So, how can influencers make (more) money online? Our founder, Charlotte’s number one tip for making money online…

Listen to the audio here. On the 25th May 2020, George Floyd, an African American man, was murdered by members of the Minneapolis Police Department. His murder along with the murders of Breonna Taylor and Ahmaud Arbery, made the world stop and pay attention. …

Listen to the audio here. Contrary to popular belief, being an influencer isn’t easy, and nowadays it seems like Instagram has made it even harder for content creators to grow their platform. …

A quick guide on what NOT to call Black and Brown people — It’s the last month of the year and we’re just out of our second national Lockdown. Amidst the pandemic, where BAME people are said to be at higher risk of infection and mortality, confusion stirs: who are “BAME people”? Aren’t there several groups within that term? …